Vol. 4 No. 1 (2026): October

MOBILE BANKING ADOPTION AMONG UNIVERSITY STUDENTS: A SYSTEMATIC LITERATURE REVIEW

DOI : https://doi.org/10.70248/jmie.v4i1.4636

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SYMBOLIC VALUE AS A MEDIATOR OF PURCHASE INTENTION AMONG VALORANT’S HEAVY BUYERS IN INDONESIA

DOI : https://doi.org/10.70248/jmie.v4i1.4665

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DIGITAL MARKETING CAPABILITY, CUSTOMER VALUE, AND CUSTOMER ENGAGEMENT: ENHANCING MSME PERFORMANCE IN EMERGING ECONOMIES

DOI : https://doi.org/10.70248/jmie.v4i1.4656

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FINANCIAL FEASIBILITY AND RISK SENSITIVITY OF A REGIONALLY OWNED COCOA PROCESSING ENTERPRISE UNDER RECONSTRUCTED FINANCIAL DATA

DOI : https://doi.org/10.70248/jmie.v4i1.4553

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A STIMULUS-RESPONSE PERSPECTIVE ON THE EFFECT OF STORE ATMOSPHERE AND VISUAL MERCHANDISING ON IMPULSE BUYING IN MINIMARKET RETAIL: EVIDENCE FROM CIREBON REGENCY

DOI : https://doi.org/10.70248/jmie.v4i1.4619

• Pdf