APAKAH SHARIAH COMPLIANCE MENINGKATKAN LOYALITAS NASABAH BPR SYARIAH LANTABUR TEBUIRENG? KEPUASAN SEBAGAI VARIABEL MODERASI
DOI:
https://doi.org/10.70248/jmie.v3i1.2525Abstract
Shariah compliance merupakan bagian dari upaya menjaga eksistensi perbankan syariah di tengah masyarakat. Kurangnya pemahaman mendalam tentang prinsip syariah membuat nasabah menyamakan antara bank konvensional dan syariah. Tujuan penelitian ini untuk mengetahui apakah shariah compliance dapat meningkatkan loyalitas nasabah. Menggunakan teknik probability sampling yaitu teknik simple random sampling dan Penelitian ini menggunakan regresi linier berganda untuk menganalisis data dan Moderated Regressioin Analysis. Shariah Compliance berpengaruh positif dan signifkan terhadap loyalitas nasabah Bank BPR Syariah Lantabur Tebuireng dan Kepuasan tidak dapat memperkuat pengaruh Shariah Compliance terhadap loyalitas nasabah Bank BPR Syariah Lantabur Tebuireng.
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